About us
At the Clean Beauty Coalition, we are redefining what safe beauty truly means. Founded by wellness entrepreneur and advocate Amber Makupson, our mission is to protect the health of Black women and children by demanding transparency, eliminating toxic ingredients, and advancing beauty justice nationwide. For decades, products marketed to our communities have contained some of the most harmful chemicals in the industry—chemicals linked to breast cancer, fibroids, infertility, hormone disruption, and long-term health inequities.
We believe no one should have to choose between self-care and safety. That’s why the Clean Beauty Coalition leads with education, advocacy, and justice. We equip families, students, brands, and policymakers with the knowledge they need to make informed choices. We champion legislative change—starting with the Georgia Non-Toxic Cosmetics Act—to ban toxic ingredients and protect the most vulnerable. And we build a national movement that centers the health, dignity, and well-being of Black women and children.
“The future of beauty should be clean, safe, and sustainable—not just for individual health, but for the well-being of our planet.”
Who We Are
The Clean Beauty Coalition is a nonprofit organization committed to eliminating toxic chemicals from beauty and personal care products—through education, advocacy, and policy reform.
We’re here because for far too long, Black women and children have been disproportionately exposed to harmful ingredients—yet consistently underprotected by the beauty industry and ignored by policy.
We believe that beauty should empower—not harm. That’s why we’re raising the standard for safe, sustainable, and transparent beauty—starting with the communities who need it most.
Why We Exist
Black women spend over $7.5 billion on beauty care every year—but much of that spending is influenced by harmful marketing, Eurocentric beauty standards, and systemic neglect.
Even more alarming? 1 in 12 products marketed to Black women are considered “highly hazardous.” Exposure to endocrine-disrupting chemicals (EDCs) in these products has been linked to serious health issues—from early puberty in girls to breast cancer and reproductive harm.
our Impact
science & innovation
Planet
ENVIRONMENTAL BEAUTY JUSTICE
ADVOCACY & POLICY REFORM
community
PLANET
ECONOMIC EMPOWERMENT
our pillars
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Education
We empower communities with the knowledge they need to make informed choices. From student workshops to brand training and ingredient literacy campaigns, we’re building a future where beauty education is accessible, inclusive, and science-backed.
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Advocacy
We’re fighting for change at every level—from state legislation like the Georgia Non-Toxic Cosmetics Act to national coalitions demanding ingredient transparency, racial equity, and corporate accountability.
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JUSTICE
Clean beauty is not a trend. It’s a human right.
We address the intersection of racial, reproductive, and environmental justice—working to shift the power structures that have excluded, harmed, and exploited Black and brown communities for generations. -
Planet
We advocate for sustainable beauty practices that protect both people and the planet—from responsible ingredient sourcing to eco-conscious packaging and zero-waste initiatives.
meet our founder
Amber Makupson is a clean beauty advocate, wellness entrepreneur, and the visionary behind the Clean Beauty Coalition. A licensed esthetician and former corporate executive with 15+ years of leadership experience, Amber turned a personal health scare into a powerful movement for beauty justice.
After suffering a severe skin reaction from a product marketed as “natural,” Amber began researching the toxic ingredients disproportionately found in beauty products marketed to Black women and children. What she discovered was deeply alarming—and deeply personal.
Determined to protect others from the harm she experienced, she launched the Clean Beauty Coalition to fight for transparency, safety, and justice in personal care. Today, Amber leads national advocacy efforts, including the Georgia Non-Toxic Cosmetics Act, while uplifting communities through education, policy reform, and safer beauty standards.
